Top 10 advantages and disadvantages social media, social media define to digital platforms and applications that enable users to create, share and exchange content others. These platforms provide communication, collaboration, allow to engage different virtual communities, like Facebook, Instagram, Reddit, twitter etc.

The social media has completely come out as the almighty tool that changed the way people interact in today’s society. Originally, this technology was developed with an aim of enabling people to interact and communicate, but in today’s world it serves many purposes.

Content Creation and Sharing: Another aspect characteristic for social media is that it is possible to create and share content with others. From, text sharing, photo sharing, videos to articles, social media present a platform for a person to share whatever they want with as many people as possible.

Business and Marketing: In the aspect of the business, social media should be nearing to be a marketing tool. It can be used to directly reach the consumers, familiarise the business and craft promotions. Social media also creates opportunities for influencer and customer care, which also motivates brand loyalty among the consumers.

Information and Learning: The roles of social media platforms that many people are using while getting news and information from different sources increases. People can get acquainted with the events taking place around the globe or gain knowledge in one or another sphere by following specific sites, groups, or people.

Entertainment: Whether it is a comic video or an funny image, SNS’s are the go-to source for entertainment. These applications attract many users to spend free time, watch something entertaining, or engage in challenges or trends or discussions.

Social Movements and Awareness: Social media has also played a very crucial role in causing many social and political revolutions. It also has the ability of rallying the public on certain issues or causes, draw attention to certain issues, and give voice to certain societal segments that may not be heard by the larger society.

Connectivity: It can be argued that it empowers the individuals in the given society since they can become friends with people within their proximity and also with people in the other parts of the world.

Information Sharing: It encompasses the raise in the possibilities of the users to acquire and pass different range of information and news, trends. Today it has become one of the most popular and most frequently used medium for accessing real time information and contents.

Business Opportunities: Business promotions and associations with social media influencers are also cheap ways through which businesses can reach out to the targeted clients and customers on the social media platforms.

Learning and Collaboration: Learners engage in social media to find learning materials and share with other users in the group, for discussion and for undertaking group or learning projects. The knowledge is synchronized in a community to enable learning of all those in the society.

Job Opportunities: Some of the career related websites include LinkedIn where users are allow to connect, search for jobs and share career achievement.

Organizational culture and Information Management and Protection :
Bad actors could access user’s personal details, hence, privacy and data leaks are typical occurrences.

Misinformation and Fake News :
Disinformation is an issue which creates confusion and provides a wrong narrative in the society.

Mental Health Impacts:
More to the point, excessive use of social media has been associated with anxiety, depression and perceived social isolation.

Cyberbullying and Harassment
It is sadder that the social media become a place where the people expect others to bully since it causes severe psychological effect.

The most significant negative effects are addiction, and time management issues.
Most of them fall victims to social media addiction which makes them waste a lot of time.